The Fashion Channel - 1430 Words

1. Interpretation of consumer and market data. From its inception in 1996 until recently, The Fashion Channel (TFC) enjoyed great success by appealing to as a broad an audience as possible. Overall viewer numbers were the main focus, and so long as TFC had no significant competition in terms of the fashion-specific content it offered, this â€Å"something for everyone† approach was a winner. But competitors such as CNN and Lifetime made note of TFC’s success. They began to offer fashion-specific programming. Consumers now have a choice, and the ratings show that non-loyal consumers are starting to choose alternatives to TFC. Reasons for this can be found in the recent Alpha research study on customer satisfaction, which shows that when it†¦show more content†¦The balance comes with scenario #3 which increases viewership and increases CPM resulting in $168 million in net income. 3. Develop a factual analysis of the segmentation options with the pros and cons of each. While each option provides the opportunity for increased net income, there are significant advantages and disadvantages that need to be weighed for each option. The first option is a full market coverage option and is intended on capitalizing on the broad appeal of the network; the â€Å"something for everyone† model. The major question that comes up under this option is whether a differentiated or undifferentiated approach would be used for targeting the various groups in the target demographic. While more expensive a differentiate approach could do more to garner widespread appeal in that each cluster within the age demographic would be given different offering that would appeal to their various sensibilities. For example, a show about upscale thrift store shopping could be developed to speak to value driven Situationalists. Unfortunately, based on the information provided, Wheeler looks to implement a more undifferentiated approach. While either approach is likely to increase ratings for TFC, the undifferentiated approach is likely to erode CPM as the qualitative value of the viewer is decreased by the addition of less fashion savvy viewers.Show MoreRelatedThe Fashion Channel577 Words   |  3 PagesCase: * Fashion Channel Read the Fashion Channel case and answer the questions below. Please note the following additional guidance: The discussion of alternatives indicates that for the first scenario, an investment in programming would be required but the case does not indicate how much that might cost.  You can either assume that this spending was flat or you can assume an increase. In either case, specify your assumption and base your findings on that assumption. Questions: Read MoreFashion Channel1463 Words   |  6 PagesTHE FASHION CHANNEL The Fashion Channel is an unique leading cable TV network specialized in only fashion programming with broadcasting 24 hours a day and 7 days per week.The channel has a steady uprising revenue background and profitable high growth above the its’ industry average from the establishment in 1996 by two men who has an entrepreneurial spirit. TFC(The Fashion Channel) has a huge revenue amount of 310.6 million in 2006 with 80 million household viewer who has subscribed to theirRead MoreThe Fashion Channel1288 Words   |  6 PagesThe Fashion Channel - Preparation for Class Discussion As preparation for discussing this case in class, students should be ready to respond to the following: 1. How would you interpret the consumer and market data if you were Dana Wheeler? 2. What is the expected outcome of each of the targeting scenarios? (Complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios.) 3. Develop a factual analysis of the segmentation optionsRead MoreThe Fashion Channel - Marketing962 Words   |  4 PagesStudy # 2: The Fashion Channel Overview This document presents information about the conclusions that can be drawn from the consumer and market data based on ‘The Fashion Channel’ case study information (Stahl, 2007). In addition we will also look into the various pros and cons of the segmentation options for the Fashion Channel to increase their revenue stream. Analyzing the Data The Fashion Channel (TFC) was a successfulRead MoreThe Fashion Channel Essay4240 Words   |  17 PagesCase Study: The Fashion Channel Case Study: The Fashion Channel Table of Contents Executive Summary 1 Problem Statement 3 Proposed Scenarios amp; Analysis 4 Scenario #1 4 Scenario #2 5 Scenario #3 6 Proposed Solution 7 Implementation Plan 9 Conclusion 10 Exhibits 11 Exhibit 1: GFE Associates: National Consumer Survey (excerpts) 11 Exhibit 2: GFE Associates: Analysis of Attitudinal Clusters in U.S. Television Households for The Fashion Channel 12 Exhibit 3:Read MoreThe Fashion Channel ( Tfc )820 Words   |  4 PagesFact and Issue: The Fashion Channel (TFC) is on the situation of slow growth, the CEO Jared Thomas realized change is desirability needed for achieving the long-term growth and staying on leadership position in market. The success of TFC’s business model attracts new businesses enter the same market that increases competitive stress. TFC provides 24 hours fashion programming to broad viewers, at one point TFC promotes â€Å"Fashion for everyone†. TFC receives fair viewers’ ratings and charge for a basicRead MoreFashion Channel Case3534 Words   |  15 PagesDana Wheeler, Senior Vice President of marketing for the Fashion Channel is reviewing a new marketing segmentation and positioning strategy. The Fashion Channel Company needs to strengthen its competitive position and is willing to spend an estimated $60 Million on advertising, promotion, and public relations in 2007. TFC’s main focus has been solely on fashion which is broadcast all hours of the day 7 days a week. T his channel reaches close to 80 million viewers in US households with their mainRead MoreCase of the Fashion Channel2061 Words   |  9 PagesThe Fashion Channel Case Analysis Problem Statement: The case of the Fashion Channel exhibited possible failures and multiple problems. After thorough review of the case I felt the core problem is the failure to focus on a specific demographic. TFC had run off the marketing strategy of â€Å"something-for-everyone† for plenty of years and found success in this untouched niche of fashion television. Without competition, this marketing mentality had been very profitable, and started drawing up attentionRead MoreFashion Channel Case Study1080 Words   |  5 PagesThe Fashion Channel Marketing Analysis XXXXXX XXXXX Abstract The Fashion Channel (TFC) has enjoyed a calm journey on the top of the fashion-programming niche for almost 10 years. However, there is a frontal attack from market-challengers of two other cable networks to capture market share and revenues from TFC. The CEO is keenly aware that TFC needs a new marketing strategy if they want to remain the market leader. Therefore, he hired a senior vice president of marketingRead MoreFashion Channel Case Solution1090 Words   |  5 PagesAnswer 1. SWOT analysis of The Fashion Channel The Fashion Channel (TFC) is a 24*7 cable TV network which is exclusively dedicated to fashion. It was found in 1996 and since then it has been witnessing continuous upswing. According to an annual demographic survey, TFC is having approximately 110 million subscribers of cable satellite television. But, due to increasing competition with other fashion channels, it is in the need for developing a modern and updated brand strategy. SWOT analysis

The Lai Massacre And The Vietnam War - 1186 Words

Matthew Lippman provides that the Lai Massacre violated the international humanitarian law of war. The Lai Massacre and the Vietnam War raises critical questions about how America conduct war and its military leadership in Vietnam. The massacre of innocent unarmed civilians illustrates the horrendous war crime committed by American soldiers. Lippman discusses how the United States tried to keep the events of My Lai Massacre from the public. The My Lai Massacre makes me wonder if this was only one of the many massacres in Vietnam War and if the higher US officials managed to cover-up the other massacres. The trials for the crimes committed in My Lai were held separately from the Nuremberg trails because officials wanted to avoid creating parallels between the two events. However, parallels can be drawn with American conduct in Abu Ghraib and Guantanamo Bay. Troops who were in violation of international law and committed war crimes in Abu Ghraib and Guantanamo Bay were not held account able for their action to their full extent. In fact, those who were convicted were not necessarily charged with war crimes. This leads us to question whether the events of my Lai and Nuremberg could ever be reconciled. Allan Ryan makes the argument that the Nuremberg Tribunals was the most significant development of international human rights law. I agree with Ryan as many tribunals following the events of World War II have been modeled after the Nuremberg Tribunals. For instance, this is true inShow MoreRelatedEssay on The My Lai Massacre - Vietnam War1214 Words   |  5 Pages On March 16, 1968 a terrible massacre occurred at My Lai, called The My Lai Massacre. The following massacre should have never happened and the events that followed the massacre are typical of any American wrongdoing. Thats why it wasnt in my US History book. They covered it up and the people involved in the massacre received no punishment except for one soldier. My US History book: The Story of America Volume 2 doesnt even touch on this dark moment in US historyRead MoreHarry S. Trumans Decision to Drop the Atomic Bomb1857 Words   |  7 PagesNagasaki in order to end World War II and the U.S. would soon meet another formidable enemy with the beginnings of The Cold War. The Cold War developed anti- and pro-Communist views, shifting the United States’ focus towards defeating Communism and its supporters. The tensions from the Cold War developed into great animosity spurring from the clashing beliefs of Democracy and Communism. 20 years later, U.S. intervention combats Communism’s spread in The Vietnam War. Although the U.S. thought it wasRead MoreThe War Of The Vietnam War886 Words   |  4 PagesAmerican soldiers arrived in My Lai on March 16, 1968. These soldiers were members of the Charlie Company, which was a division within the army. The Charlie Company had been in Vietnam a few months before they were called to My Lai. Americans were fighting against North Vietnam alongside South Vietnam. â€Å"They (Charlie Company) were on a search and destroy mission to root out 48th Viet Cong Battalion thought to be in the area† (AE Networks). The Charlie Company encountered numerous amount ofRead MoreMass Media and the Vietnam War Essay842 Words   |  4 PagesMass Media and the Vietnam War Many people at the beginning and before the Vietnam War were in confusion on whether going to war was such a good thing; this mainly consisted of the American public. By the time it had reached the peak of the war much of the American public had swung towards being for the war. This was mainly due the mass media at the time, one integral part of the mass media that often swayed public opinion was television, it proved to be such an effectiveRead MoreThe Vietnam War and its Impact, An Essay with Editing Notes825 Words   |  4 PagesThe Vietnam War was a violent and turbulent time in America. Generally hated from its beginning, many still perceive it as a loss. When one looks over the causalities in the war, it is noticeable that 58,000 members of our military lost their lives tragically in a ten year period.(cite) However, Communist Vietnam reported losses in numbers close to a million. Although many people see Vietnam as horrific stain in the legacy of America and its military, the war and its repercussions had a significantRead MoreThe My Lai Massacre Essay789 Words   |  4 Pagescivilians were killed in South Vietnam during an indiscriminate, mass murder event known as the My Lai Massacre. Conducted by a unit of the United States Army, the My Lai Massacre ranked one of most appalling atrocities carried out by US forces in an already savage and violent war. All victims involved we re unarmed civilians, many of which were women, children, and the elderly. Victims were raped, tortured and beaten, even mutilated before being killed. The massacre was forever seared into the heartsRead MoreAnalysis Of The My Lai Massacre1549 Words   |  7 Pages The My Lai Massacre is a prime example of America’s actions in an attempt to preserve their image, but this genocide also indepthly grasps the concept of the transitional period from war to sadism. The 23rd Infantry Division of the Charlie Company under the command of Lieutenant William Calley Jr. committed this heinous massacre, in sum murdering around 500 unarmed civilians. The victims included men, women, children, elderly ... no one was spared. According to Dr. O’Connell, a sociology professorRead MoreThe Battle Of Dien Bien Phu1519 Words   |  7 Pages Vietnam Timeline 04/24/2016 Sarah Dustagheer Period 4 Battle of Dien Bien Phu (1954) The Battle of Bien Dien Phu was the first crucial engagement in the first Indochina War. It took place in March 13, 1954 - May 7, 1954. This battle was a symbolic turning point in Indochina. The Battle of Dien Bien Phu was fought between French forces and the Viet Minh communists. The French wanted to convert Vietnam as one of their colonies, butRead MoreLosing Vietnam On The Home Front1672 Words   |  7 Pages Losing Vietnam on the Home-front Forty six years have passed since the United States officially stopped their involvement in Vietnam. Not since the Civil war had the country been so torn. Every American family was impacted, losing husbands, sons, and daughters. Over fifty thousand Americans were killed and many more still suffer deep physical and emotional scars . Veterans took their own lives, were treated as social outcasts, or ended up on the streets with the homeless. The Vietnam conflictRead MoreThe Massacre And Abu Ghraib Torture Prison1660 Words   |  7 PagesThe My Lai massacre and the Abu Ghraib torture prison were both tragic events in history that Americans were involved in. The My Lai massacre took place during the Vietnam war in 1968. Lieutenant William Calley ordered the Charlie Company to proceed with the attack on the village of My Lai. Their goal was to exterminate the Viet Cong combatants and any one who stood in their way, but they ended up killing hundreds of innocent unarmed civilians instead . The Abu Ghraib torture and prison was an american

Innovation Opportunities of Product

Question: Describe innovation opportunitiesof a product. Answer: Innovation Opportunities An innovation can be fundamental or implemental. An implemental innovation is the variation of existing products or an innovative way of distributing products. These types of innovations are the most widespread ones in franchisees. The innovation that takes place in a fast food restaurant is fluctuates depending on the proportion of the franchisees as compared to that of the company owned stores. The fast food restaurant in Dubai requires innovative capabilities as the taste of the consumers are changing over time (Ledoux et al., 2015). Being a newly appointed manager, the innovation which I would like to bring about in a fast food restaurant in Dubai will include the introduction of a new burger as well as the replacement of the grills. The new grills will be the part of the new cooking concept where the slim food approach will be widen into a gourmet way. The innovation will also include the installation of sunshade outside the serving area since Dubai is a warm area. An innovation will also include a concept where the customers can use their phones or tablets to build their own burgers with bacon, guacamole or jalapenos toppings. Entrepreneurial Skills The fast food restaurant will face challenges despite of keeping a low budget menu. The entrepreneurial skills should posses the following qualities: The delivery system should be managed in such a way that items on the menu cards are easily available to the customers. The transaction should e carried out in such a manner that it should take less time and this in turn should make more money. The menu items which will take too long to get prepared should be discontinued. The entrepreneurial skills should also include the minimization of waste and the maximization of revenue. The low profit margin needs to be offset. The discard track should be improved and goals need to be set. The successful entrepreneurs need to understand the area in order to avoid the catastrophic mistakes. The entrepreneur generally experiment ideas in low risk surroundings (Lee et al., 2016). Challenges and Solutions of Employees There are many challenges that are faced by the fast food industry. The challenges are related to wrapping, pricing, shipping as well as traceability. The challenges also include generating a reliable distribution system, organizing cost fluctuations and customer choice, and keeping food clean, fresh and reasonably priced all challenge the business every day. Each passing day there are large quantities of food that are thrown out of the nation at every level. This in turn adds to the cost and reduces the availability of fresh food. Even, the fast food restaurant needs to justify the taste of the costly fruits which includes strawberries as well as avocados and asparagus. While making a fresh food and not the canned products, the fast food restaurants will either suffer a big loss or earn a huge profit. As far as solutions are concerned with the above challenges, it is very important to connect with the network capability and track and trace the logistics. The food must be kept clean and healthy so that the customers do not fall ill. This can be done by making the food in a safe ad hygienic place. Building Trust and Sharing Risk Taking It is very important to be honest to build the trust with the customers, without following the contractual red tape. Being true to the word or by keeping the promise will make the fast food restaurant consistent, reliable and trust worthy. In order to run a business and also to make it successful it is very important to be honest and to avoid red tape. The fast food restaurant that will offer a superior product with an excellent branding will be able to gain the trust of the customers. It is very important to offer great food with great branding. It is very important to establish a genuine and strong voice. It is very significant to converse to the customers from a truthful place. It also very beneficial to bring contented to life. This in turn benefits the trade by creating an event or knowledge for the consumers that can force revenue and significance. References Events Page 3 Web Release. (2016). Web-release.info. Retrieved 18 May 2016, Ledoux, T., Adamus-Leach, H., O'Connor, D. P., Mama, S., Lee, R. E. (2015). The association of binge eating and neighbourhood fast-food restaurant availability on diet and weight status.Public health nutrition,18(02), 352-360. Lee, C., Hallak, R., Sardeshmukh, S. R. (2016). Innovation, entrepreneurship, and restaurant performance: A higher-order structural model.Tourism Management,53, 215-228. Nash, K. (2016). 10 Ways Tech Is Making Fast Food Personal. CIO. Retrieved 18 May 2016, Why Building Trust Should Be Your Top Business Priority. (2016). Business 2 Community. Retrieved 18 May 2016,